Tutorial · Zapier

Auto-add new leads from a Google Form to AurenWell

Connect a Google Form to AurenWell so every form submission shows up as a new client, ready for your review. No code, about ten minutes.

~10 minutesNo codeZapier (free for testing; the Webhooks action may need a paid plan)

What you'll build

When someone fills out your Google Form, Zapier picks up the response, sends it to AurenWell, and a new client appears in your account for you to review and confirm.

Google FormZapierNew client in AurenWell

Before you start

A Zapier account.
A Google Form you use (or will use) to collect leads.
AurenWell with Integrations unlocked. If you don't see Integrations under Settings, email support@aurenwell.com.
About 10 minutes.

Part 1

Get your AurenWell intake URL

Open the Integrations page in AurenWell

Step 1 of 10

In AurenWell, go to Settings → Integrations. Under Inbound · Intake, click + Create intake URL.

Tip

Give it a clear name like “Google Form” or “Website Contact Form” so you can tell tokens apart later when you have a few.

AurenWell settings page showing the Integrations tab, with a red arrow pointing at the Create intake URL button. — The Integrations settings page. Click '+ Create intake URL' to make a new one.

Copy your intake URL

Step 2 of 10

AurenWell shows you a URL that looks like https://www.aurenwell.com/api/intake/itk_…. Click Copy URLand keep it somewhere handy — you'll paste it into Zapier in Step 9.

Watch out

Treat this URL like a password. Anyone who has it can create clients in your account. If it ever leaks, come back here and rotate it.

AurenWell modal showing the newly created intake URL with a Copy URL button. — The URL is unique to your account. Click Copy URL and save it somewhere you can find it again.

Part 2

Build the Zap

Create a new Zap with Google Forms as the trigger

Step 3 of 10

In Zapier, click Create → New Zap. For the trigger app, search Google Forms and pick the event New Form Response. Connect your Google account when prompted.

Tip

Zapier may suggest extras like “Lead Router”. Skip those for now — you can always add them after the basics are working.

Zapier editor with a Google Forms trigger selected and the New Form Response event highlighted. — Zapier's trigger setup. App = Google Forms, Trigger event = New Form Response.

Make sure your Google Form has the right fields

Step 4 of 10

Open the Google Form you want to use. At minimum it should collect a Name and an Email. In this example we're also collecting Phone.

Your form's field labels don't have to match AurenWell's field names exactly — we'll map them in Step 9.

A Google Form titled AurenWell Client Form with Name, Email, and Phone fields. — A simple Google Form with Name, Email, and Phone fields — enough to get started.

Pick your form in Zapier

Step 5 of 10

Back in Zapier, in the trigger's Configure step, choose your form from the dropdown, then click Continue.

Zapier trigger Configure step with a Form dropdown set to AurenWell Client Form. — In the Configure step, select your form from the Form dropdown.

Test the trigger

Step 6 of 10

Click Test. Zapier tries to read recent responses from your form. If there are no responses yet, submit one yourself and then click Find new records.

Pick a record so the next steps have something to map. Then click Continue with selected record.

Zapier trigger Test step showing a sample form response with Name, Email, and Phone fields highlighted. — Zapier loads a real response from your form so the next steps have data to map.

Add the action — Webhooks by Zapier → POST

Step 7 of 10

Click the + below your trigger to add an action. Search Webhooks by Zapier, then pick POST as the action event.

Watch out

Webhooks by Zapier is marked Premium. On Zapier's free plan you may be prompted to upgrade — their Starter plan typically covers this action.

Zapier action picker showing Webhooks by Zapier selected and POST highlighted as the action event. — Webhooks by Zapier is how we'll send your form data to AurenWell. Pick the POST action.

Open the AurenWell field schema in another tab

Step 8 of 10

Open AurenWell's intake settings in a second browser tab. Under Request Formatyou'll see the exact field names AurenWell expects. You'll match these one by one in the next step.

Tip

The field names are: name, email, phone, address_line1, address_line2, city, state, zip, country, notes. Only name is required — the more you send, the richer the client record.

AurenWell intake settings showing the Request Format section with a JSON body schema highlighted. — The Request Format section lists every field AurenWell accepts. You'll match these names in the next step.

Configure the POST action — the main event

Step 9 of 10

This is where most mistakes happen, so take it slow. You'll set three things: the URL, the Payload Type, and the Data field map.

9a
URL — paste the AurenWell intake URL you copied in Step 2.
9b
Payload Type → Json. Change this from the default.
Watch out
This is the #1 thing people miss. The default is a form-encoded payload, which AurenWell will reject with a 400 error. It must be Json.
9c
Data — the field map. On the left, type AurenWell's field names exactly (lowercase, no quotes): name, email, phone, and so on. On the right, click the field picker and pick the matching field from your Google Form trigger.
9d
Skip fields you don't have.If your form doesn't ask for phone, just leave the phone row out. name is the only required field.

Click Continue, then at the bottom click Test action. If everything's wired right, Zapier reports success.

Zapier POST action Configure step showing the URL field, Payload Type set to Json, and a Data section mapping AurenWell field names to Google Form fields. Red annotations call out each part. — The POST configuration: URL on top, Payload Type set to Json, and a field map at the bottom.

Part 3

Verify it works

Check AurenWell for the new client

Step 10 of 10

Open AurenWell and go to Clients. You should see your new lead at the top with a banner that reads “New submission from your intake URL”. Click Confirm to add them to your clients, or Discard if it looks like spam.

Note

Want new leads to skip the review banner and land as confirmed clients automatically? Add one more row in Step 9 — on the left type auto_confirm, on the right type true. Only do this if you trust the form source (e.g. your own site with anti-spam). For a public Google Form, manual review is usually safer.

Last thing: in Zapier, flip the Zap to On using the toggle at the top right. From now on, every new Google Form response creates a draft client in AurenWell.

AurenWell client detail page for Jane Doe with an orange banner reading 'New submission from your intake URL' and a Confirm button highlighted. — The new lead lands as a draft client. Click Confirm to add them, or Discard if it looks like spam.

Troubleshooting

Test action failed: Check Payload Type is set to Json (Step 9b). The default form-encoded type is the most common cause.
Test action failed with 404: Check the URL exactly matches the one from Step 2 — no trailing spaces, no extra characters. Paste fresh if in doubt.
Test action failed with 400 or 'bad request': Field names on the left side of the data map must be lowercase exact: name not Name, email not Email.
Test worked, but no client shows up in AurenWell: Make sure the Zap is turned On — the toggle at the top right of the Zap editor.
I keep getting duplicate clients: AurenWell auto-dedupes by email. If your form doesn't collect an email, AurenWell can't tell two submissions apart and will create both.

What next

Tutorial

Send a Slack message when an invoice is paid

The outbound version — use Zapier to react to events from AurenWell.

Settings

Manage your intake URLs and webhooks

Create, rotate, or revoke intake URLs and outbound webhooks any time.

Stuck?

Send us the step you got hung up on and a screenshot if you have one. We'll get back to you fast.

Email support